Social
HQ · Comfort Zone PageThe one-button content engine — Kenny drafts from your jobs, reviews & verified library; you approve every post. Nothing auto-publishes.
Capture an idea → Kenny drafts the title, body & suggests photos → you tweak & tick → post now or schedule. Nothing publishes until you approve.
Kenny brainstorms money-focused angles from your verified library.
Content plan
Aim ~3–4 posts a week across these 5 pillars. Real jobs & reviews always rank above generic posts.
Drafts are auto-built from your completed jobs + reviews and land on the board’s “Drafting” column — you approve before anything posts. Switch the drafter on in Settings → Automations.
Where customers come from
UTM-attributed · AUD| Period | New leads | New customers | Revenue | Posts |
|---|---|---|---|---|
| This month | 14 | — | — | 6 |
| Last month | 11 | — | — | 8 |
| Same month last year | 7 | — | — | 3 |
New leads attribute now via UTM tags appended at publish. Customers & revenue stay blank until a job is booking-confirmed — we never show an invented sold number.
- Facebook (organic)6
- Google search4
- Hipages2
- Direct / word of mouth2
- Facebook Page5 posts · reach —
- Instagram1 posts · reach —
Reach fills in once the Meta Insights backfill is live (read_insights access pending).
Post performance
| Date | Where | Status | Caption | Impr. | |
|---|---|---|---|---|---|
| 2026-06-20 | Facebook Page | published | Dad was blowing cellulose into Queensland ceilings before half our customers were born… | — | — |
| 2026-06-16 | Facebook Page | published | Steel-frame home out at Narangba with a tight ceiling cavity — the kind batts just can't pack into… | — | — |
| 2026-06-14 | skipped no public image — link an IG Business account + set media.insulation.team | Another 5-star review naming Eli's crew… | — | — |
Post specs by platform
The ideal size + the rules to avoid getting throttled, per platform.
Facebook Pageposts live
- Image
- 1080×1350 (4:5) / 1200×630 (link) · ≤30MB
- Video
- 1080×1080 or 1080×1920, ≤240 min · ≤4GB
- Caption
- ≤63,206 chars · hashtags ~2
- Link
- Put the link in the FIRST COMMENT, not the caption (Meta deprioritises in-caption links).
- Link goes in the first comment, never markdown in the body.
- Caption folds at ~477 characters — front-load the hook.
- Native video plays in-feed; a YouTube link becomes a clickable card.
Instagramneeds setup
- Image
- 1080×1350 (4:5) · ≤30MB
- Video
- 1080×1920 (9:16) Reels, ≤15 min · ≤4GB
- Caption
- ≤2,200 chars · hashtags ~5 (hard cap 5)
- Link
- No clickable links in captions — say "link in bio".
- Hard cap of 5 hashtags — over that is blocked before publish.
- Needs a public image + an Instagram Business account linked to the Page.
- Reaches IG through the Facebook Page connection — no separate key.
X (Twitter)copy to post
- Image
- 1600×900 (16:9) · ≤5MB
- Video
- 1280×720, ≤2 min · ≤1GB
- Caption
- ≤280 chars · hashtags ~2
- Link
- In-body link is fine (X unfurls it).
- 280-character hard limit.
- No identical cross-account content.
- Draft-and-copy only today — no auto-posting transport.
TikTokcopy to post
- Image
- n/a (video first) · ≤30MB
- Video
- 1080×1920 (9:16), ≤60s · ≤0GB
- Caption
- ≤4,000 chars · hashtags ~5
- Link
- Link in bio.
- 9:16 vertical — keep the cover hook in the safe zone.
- Avoid 5+ near-identical posts in 7 days (throttled from 19 Jan 2026).
- Draft-and-copy only today — Content Posting API approval pending.
Facebook / Instagram
ConnectedIf posting says your session expired, refresh with a token below — that’s the reliable route.
- Facebook PageComfort Zone Insulation Team — posts publish for real.✓ linked
- InstagramLink an Instagram Business account to your Facebook Page (Meta Business settings), then reconnect — no extra key needed.—
- X (Twitter)Needs an X developer app (API key + secret + access token). Draft-and-copy works today.—
- TikTokNeeds a TikTok Content Posting API app (approval required). Draft-and-copy works today.—
Connection details (read-only)
- App ID
- 1429079529244966
- Page ID
- 1148145508388897
- OAuth redirect
- https://api.insulation.team/admin/social/oauth/callback
- Scopes
- pages_show_list, pages_read_engagement, pages_manage_posts, pages_manage_metadata, pages_manage_engagement
Own-page-only — the app can post to your Page, never comment, like, follow or DM. No token is ever shown in the browser.